THE JOURNAL

Fruitella Frozen at freshness.

12 Sep 2026

Why we pick strawberries at 7 Brix, not by the calendar

Every December the same conversation happens on the edge of a field in Qalyubia. The fruit is red, the buyer is waiting, and somebody…

05 Sep 2026

Inside the IQF tunnel: eight minutes at −35 °C

IQF is one of those abbreviations that gets printed on cartons without anyone explaining it. It stands for individually quick frozen, and both words…

29 Aug 2026

How to read a frozen-fruit specification sheet

Most specification sheets look alike: a logo, a table, some tolerances. But the numbers inside are not standardised across suppliers, and “Grade A” means…

21 Aug 2026

Assiut pomegranates: the arils worth waiting for

The drive from Ismailia to Assiut takes most of a day. You leave the delta, follow the Nile south, and the land narrows to…

12 Aug 2026

From our dock to Rotterdam: what happens to a reefer in transit

Buyers rarely see the middle of the journey. They see our loading photos and, two and a half weeks later, a truck at their…

04 Aug 2026

Mango season in Ismailia: a week in the orchard

Ismailia mangoes have a reputation in Egypt that borders on religion. The sandy soil, the canal water and the dry heat make fruit with…

26 Jul 2026

Guava: Egypt’s most underrated export fruit

Ask a European buyer to name Egyptian fruit and you will hear strawberries, then mangoes, then a pause. Guava rarely comes up, which is…

18 Jul 2026

Pineapple in the desert: what Nubaria taught us

Pineapple is a plant of the humid tropics. Nubaria is a plain of pale sand with two hundred millimetres of rain a year. When…

09 Jul 2026

Five ways chefs use IQF fruit — and one way they shouldn’t

Some of our best customers are not factories but kitchens: hotel breakfast operations, juice bars, patisseries, catering companies. Over the years they have taught…

01 Jul 2026

What an unannounced BRCGS audit actually looks like

Most food-safety certificates on the market are the result of an audit the factory knew about months in advance. Ours is not. Since 2020…

09 Oct 2025

Fresh Harvest: Growing Quality from the Ground Up

04 June, 2025 Agricultural The whimsically named Egg Canvas brainchild he whimsically named Egg Canvas is the brainchild of Erica Choi, a design director…

09 Oct 2025

Sustainable Farming: Feeding the Future Responsibly

04 June, 2025 Agricultural The whimsically named Egg Canvas brainchild he whimsically named Egg Canvas is the brainchild of Erica Choi, a design director…